LAND ROVER AND THE 2015 RANGE ROVER SPORT HONORED WITH ALG CANADIAN RESIDUAL VALUE AWARDS
- Land Rover awarded for "Best Premium Brand"
- The 2015 Range Rover Sport awarded "Best Premium Midsize Utility Vehicle (2 Row)"
Land Rover Canada is proud to announce that the luxury automotive brand has been honoured with two 2015 ALG Canadian Residual Value Awards for "Best Premium Brand" and "Best Midsize Utility Vehicle - 2 Row" for the 2015 Range Rover Sport. ALG is the industry benchmark for residual values and depreciation data.
ALG’s 7th annual Canadian Residual Value Awards recognize automakers' outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a three-year period for luxury brands and a four-year period for mainstream brands. Awards are given in 27 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all premium vehicles. This year's awards are based on 2015 model year vehicles.
“It is a great honour for Land Rover to be named Best Premium Brand by ALG Canada in such a competitive segment,” says Lindsay Duffield, President, Jaguar Land Rover Canada. “It is a real testament to the quality, design and value we provide with each model in our family of vehicles.”
The second-generation Range Rover Sport is the fastest, most agile and responsive Land Rover vehicle ever. The Range Rover Sport delivers exceptional on-road dynamics with genuine Land Rover all-terrain capability. The technologically advanced Range Rover Sport presents an assertive and muscular exterior, luxurious interior and the practical flexibility provided by the option of 5+2 third row seating for occasional use.
"Land Rover's extremely strong brand stands for unparalleled capability paired with ultimate luxury. This brand equity helps maintain strategies like low incentives that help to bolster residual values year after year," said Larry Dominique, President of ALG. "In addition, the Range Rover Sport has had a remarkable run of Residual Value Awards, with four over the seven year period, it's one of the best examples of Land Rover's mix of luxury, style and capability over any terrain."
Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand and pricing and marketing strategies represent key factors that impact ALG's residual value forecasts.
An official awards presentation will take place at the 2015 Toronto Auto Show on Thursday, February 12, 2015 at the Jaguar Land Rover show stand.