Vast frozen lakes as far as the eye can see. Snow-dusted pines sparkling beneath the Aurora Borealis. A stark and shatteringly beautiful world of ice. This sub-zero wilderness on the very edge of the Arctic Circle is home to our extreme cold climate testing facility where we push our vehicles to their limits.

Now it’s your turn. At the Jaguar Land Rover Ice Academy near Arjeplog in Swedish Lapland, you’ll drive the awesome Jaguar F-TYPE, F-PACE and the iconic Range Rover Sport on frozen lakes and specially prepared ice tracks.

Our expert instructors will take your driving skills to another level, giving you the confidence to put some of the world’s most capable and refined vehicles through their paces in some of the world’s most demanding conditions.


Set in acres of snowy Arctic wilderness in northern Sweden, the charming Hotel Silverhatten will be your base for your trip. Rest and relax in comfort with stunning views of the forests and lakes and traditional Swedish cuisine. You will be hosted by our friendly team who are dedicated to making your stay thoroughly enjoyable and memorable.



What is included in the price of the Jaguar Land Rover Ice Academy? 

All driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals and airport transfers to/from Arvidsjaur Airport. 

Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.


What isn’t included in the price of the driving experience? 

Flights, meals and drinks that are not specified in the program, visa fees (if applicable), travel insurance, snowmobile tour, husky tour and any pre- or post-trip arrangements that deviate from the itinerary.

The Jaguar Land Rover Ice Academy is a Global Program, all prices shown in Euro Dollars. This program will only be delivered in English.

Should you wish to know when further rotations become available, click here and we will be in contact with you. Please see full Terms and Conditions Below.





    Who operates the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is operated by Zerotwonine GmbH who are licensed and authorized by Jaguar Land Rover to organize and provide the contracted services for participants. The drive program is delivered by qualified Jaguar Land Rover Experience driving instructors and uses the latest Jaguar and Land Rover vehicles. An on-site manager will also oversee all aspects of your driving experience to ensure it runs smoothly.


    What is the minimum age for participation?

    Minimum participation age is 23 years.


    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, the maximum group size on the Jaguar Land Rover Ice Academy is 20 guests (two per vehicle).


    Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.


    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle.


    What type of driver’s license will I need?

    All drivers must hold a full and valid driving license. You will be required to complete a driving license declaration form at your welcome briefing. Your driving license needs to be valid and current and must be brought and produced on the day of the experience.


    All drivers must have at least three (3) years of uninterrupted driving experience on a full license without a serious accident or conviction in the last two (2) years.


    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy.


    What vehicles will I be driving?
    • Ice Drive:
    • F-TYPE S; F-TYPE R AWD; F-PACE; Range Rover Sport.
    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.


      Are the vehicles manual or automatic?

      All vehicles in the program are automatic.


      What happens if the weather is not ideal for ice driving?

      Should the weather lead to a closure of the ice field for safety reasons, an alternative driving program will be offered.


      How many people are in each vehicle?

      There will be two guests per vehicle.


      If I am traveling by myself will I have my own vehicle?

      No. As a single traveler, you will be paired in your vehicle with another guest. You will have your own hotel room throughout the Driving Experience.


    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience, you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight, pregnancy or heart problems.


    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions expected at the destination.


    Do I need special clothing?

    The temperature at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:

    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeves / long legs)
    • A good insulated jacket
    • Wool sweater or fleece jacket
    • Some additional lightweight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)


    What other activities are available?

    There are optional dog sledding and snowmobile tours (both at an extra charge), which can be pre-booked when booking your place in the Jaguar Land Rover Ice Academy.


    Do I require a visa?

    Canadian citizens can travel to Sweden on a Canadian passport, which must be valid for at least three months beyond the period of the stay. A visa is not required for stays of up to 90 days. If you are not a Canadian citizen, please contact your local Swedish consulate to check on your specific requirements.


    Which currency is used in Sweden?

    The local currency is Swedish Krona (SEK).


    Am I allowed to bring a camera or video camera?

    Yes of course, but please note the Jaguar Land Rover Ice Academy takes place at a Jaguar Land Rover secret cold climate testing facility, so some photography restrictions will apply.


    What language is the Jaguar Land Rover Ice Academy delivered in?

    The program is delivered in English.

Vehicles shown are for illustration purposes only and may not be available to drive on the day.

An error occurred creating a component.

Component with schema "Ready To Go Bar" and view "ready-to-go-bar" and title "Ready to go bar" and ID "tcm:294-236153".
(Error was "There must be a CTA on the Ready To Go box, component Id tcm:294-236153 is missing a CTA")

© 2017 Jaguar Land Rover Canada ULC

Fuel estimates are based on Government of Canada's new 5 cycle testing methods. Actual fuel consumption may vary. Refer to the Government of Canada Fuel Consumption Guide.