JUNE 04, 2014

The Bromont CCI*** Three Day Event, welcomes Jaguar Land Rover as its title sponsor for the international equestrian event taking place June 5 to 8, 2014, in Bromont, Quebec.

The Jaguar Land Rover Bromont CCI*** Three Day Event, The Todd Sandler Challenge, will be used as a final preparatory event for both U.S. and Canadian Olympic Eventing Team hopefuls, attracting the biggest names in the sport from around the world.

“Jaguar Land Rover has a long established connection with the equestrian community and we feel it is a good fit for our brands,” said Lindsay Duffield, President of Jaguar Land Rover Canada. “Test drive courses for both Jaguar and Land Rover will allow visitors to experience a different kind of horse power and makes for an action packed weekend.”

Throughout the weekend, guests of the event will have the opportunity to drive a 2014 Range Rover, Range Rover Sport, Range Rover Evoque, Land Rover LR4 and LR2 on a specially designed off-road demonstration course with a trained and experienced driving instructor as co-pilot. As well, a road course for driving Jaguar XJ, Jaguar XF and XFR-S and the recently launched, all-new 2015 model year Jaguar F-TYPE Coupe, which has only been in dealerships since May, as well as the convertible version launched last year will be available. 

Appropriately, the Jaguar Land Rover Bromont CCI*** Three Day Event is held at the picturesque Bromont Olympic Horse Park, site of equestrian events for the 1976 Montreal Olympic Games.  Often described as the triathlon of equestrian sport, eventing features three separate phases of competition.  The opening phase, dressage, will be held in Bromont Olympic Park’s multi-million upgraded stadium on Thursday and Friday, June 5 and 6.  The thrilling and spectator-friendly cross-country phase takes place Saturday, June 7, as horses and riders gallop around the course, negotiating natural obstacles at great speed.  The Bromont CCI*** Three Day Event concludes on Sunday with the show jumping phase, which will ultimately determine the overall winners.

Organizers are expecting over 150 horses to compete in the CCI***, CIC***, CCI**, CCI*, and CCIYJ* divisions at this year’s event.  For more information on the Jaguar Land Rover Bromont CCI*** Three Day Event, please visit

Equestrian rider under an archway of Land Rover vehicles.

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