LAND ROVER DISCOVERY SPORT MAKES ITS PARIS DEBUT IN TRUE BRITISH STYLE
- Land Rover Discovery Sport was dramatically unveiled on an 263-foot barge on the River Seine in central Paris
- Surprise appearance from model and actress Rosie Huntingdon-Whiteley
- Unveil stunt featured seven pairs of giant Wellington boots to bring to life “5+2” seven seat versatility of the Discovery Sport
- Discovery Sport will take over entire Land Rover stand during the Paris Motor Show press day on October 2, 2014
(PARIS, FRANCE) – October 1, 2014 – The new Land Rover Discovery Sport made a uniquely British public debut today, ahead of the Paris Motor Show. A pair of Discovery Sport vehicles executed a dramatic performance aboard a large barge on the River Seine to mark the arrival of the brand’s new premium compact SUV.
The two Discovery Sport vehicles put on a true show of Land Rover capability, flanked by seven pairs of brightly coloured, giant-sized Wellington boots – created to represent the family-friendly SUV’s versatile 5+2 seating layout. Fresh from the runways of Paris Fashion Week, Rosie Huntingdon-Whteley made a surprise appearance on the barge’s floating catwalk created by Land Rover. Experiencing the new Land Rover premium interior design and dynamic capability first hand, the British model and actress played a starring role in the unveil, causing a media frenzy as she posed next to the Discovery Sport and a pair of 14.8-ft Union Jack patterned Wellington boots.
After revealing the Discovery Sport to the world’s media for the first time, the 263-ft barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral. Highlighting the significance of the new premium compact SUV, the Discovery Sport will be the only vehicle displayed on the Land Rover stand throughout the first media preview day of the Paris Motor Show on October 2, 2014.
“Designed and engineered to be the world’s most capable and versatile premium compact SUV, this is a vehicle that will appeal not only to existing Land Rover customers but to a whole new group of people who may never have considered Land Rover before,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “It is quite simply the most accomplished vehicle in its segment.” Land Rover sales continue to go from strength to strength after a record year for vehicle sales in 2013. Last year Land Rover set a new full-year sales benchmark, retailing 348,338 vehicles – up 15% – and this year looks set to be another record breaker.
The Discovery Sport will be produced at the Land Rover manufacturing facility at Halewood in Liverpool, U.K and go on sale in 2015, alongside the existing seven-seat Land Rover LR4 (known as the Discovery in global markets), in more than 170 markets worldwide.
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