AUGUST 27, 2014

Some of world’s greatest-living adventurers have partnered with Land Rover to produce a trailer for the reveal of the New Discovery Sport.

The short film features adventurer and Land Rover Ambassador Bear Grylls and legendary explorer Sir Ranulph Fiennes, as well as entrepreneur and Virgin Galactic founder, Sir Richard Branson. Wildlife campaigner, Born Free Foundation founder and former actress, Virginia McKenna, also appears in the clip. Each of the stars has witnessed some of the biggest adventures known to humankind, and they discuss these experiences and their unstoppable spirit of adventure.

The film ends with an invitation to watch the reveal of the New Discovery Sport, and hear a very special announcement from Land Rover, on September 3rd, at

Sir Richard Charles Nicholas Branson (born July 18th, 1950)

is an English business magnate and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

Virgin Galactic is just one of these companies. Founded in 2004 it is a commercial spaceflight company within Richard’s Virgin Group that plans to provide suborbital spaceflights to space tourists, suborbital launches for space science missions and orbital launches of small satellites.

When the Land Rover/ Virgin Galactic partnership was announced in April, Richard recorded a message for guests at the launch event on board USS Intrepid, sharing his excitement on the relationship and what it will bring.


Virginia A. McKenna OBE (born June 7th, 1931)

is a British stage and screen actress, author and wildlife campaigner.

In 1956, McKenna won the BAFTA Award for Best Actress for her performance in the film, A Town Like Alice and two years later was nominated for Best Actress again for her role in 1958's Carve Her Name with Pride.

Following a successful career as an actress, Virginia started Zoo Check in 1984 with her late husband, Bill Travers, and eldest son, Will, after the premature death of Pole Pole, an elephant she had come to know during the filming of 'An Elephant Called Slowly' who was later gifted to London Zoo by the Kenya Government.

Zoo Check later became the registered charity, the Born Free Foundation. Virginia now gives all her attention to her role within the conservation and animal welfare movement. Virginia has also authored, co-authored and co-edited numerous books as well as travelling extensively over the years visiting zoos about which the Born Free Foundation has received complaints and, wherever possible, she accompanies rescued Big Cats to Born Free’s sanctuaries in India and South Africa.

The relationship between Land Rover and Born Free dates back to the filming of the 'Born Free' film, where Defender vehicles were used to reach the wildlife in the most remote of locations. An official partnership was announced in 2002, since when Land Rovers are the official vehicle for Land Rover projects, with a focus in Africa. In 2013, the global partnership was renewed with a financial and vehicle offering to the foundation to support its work.

Sir Ranulph Twisleton-Wykeham-Fiennes, 3rd Baronet, OBE (born March 7th, 1944)

commonly known as Ranulph (Ran) Fiennes is an English adventurer and holder of several endurance records. He is also a prolific writer.

Fiennes served in the British Army for eight years including a period on counter-insurgency service while attached to the army of the Sultanate of Oman. He later undertook numerous expeditions and was the first person to visit both the North and South Poles by surface means and the first to completely cross Antarctica on foot. In May 2009, at the age of 65, he climbed to the summit of Mount Everest. According to the Guinness Book of World Records he is the world's greatest living explorer.

Fiennes has written numerous books about his army service and his expeditions as well as a book defending Robert Falcon Scott from modern revisionists.

Land Rover most recently worked with Sir Ranulph on the Land Rover Discovery Adventure Challenge in Megeve, where he competed alongside a group of Young British Explorers against a number of fellow adventurers and sportspeople including polar explorer, Ben Saunders, sailor Hannah White and mountain guide Kenton Cool. On September 17th Sir Ranulph will take part in 5X15, a Can & Will speaking event at the Royal Geographical Society in London.


Edward Michael "Bear" Grylls (born June 7th, 1974)

is a British adventurer, writer and television presenter.

Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK, where his late father taught him to climb and sail. Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother-nature.

He is known for his television series Man vs. Wild or Born Survivor: Bear Grylls in the United Kingdom, which ended in 2011. He is also involved in a number of television series in the UK and USA on the theme of survival in the wild. He is currently the youngest ever Chief Scout to the UK Scout Association and is an honorary Colonel to the Royal Marines Commandos. He has authored 14 books including the No.1 Bestseller: Mud, Sweat & Tears.

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