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SOCIAL RESPONSIBILITYWe support local and global communities with humanitarian & health, education, design, technology & talent, environment & conservation projects through our 2020 Global Corporate Social Responsibility program, established to positively impact 12 million lives around the world by 2020.
INTERNATIONAL FEDERATION OF RED CROSS & RED CRESCENT SOCIETIES
Land Rover works with Red Cross Societies globally in projects as diverse as disaster preparedness to helping people in times of economic difficulties. For example Land Rover is working with the British Red Cross to provide day-to-day, practical help for vulnerable people living alone in isolated communities who face real difficulties, particularly after a stay in hospital.
A boma is a fence made from locally-sourced materials and used to protect people and livestock from lions and other predators, thereby helping to protect lions from being hunted by herdsmen. We work with the Born Free Foundation to help erect bomas in Kenya’s Amboseli National Park, protecting some 2,500 people and 32,500 animals.