“The ‘Defender Service Awards’ are a beloved initiative that we are proud to bring back for a third year. Celebrating the organizations that make a difference in our communities speaks to the core of the Defender brand – that it is most powerful when it’s on a mission to help others.”

Joe Eberhardt, President and CEO,

Jaguar Land Rover North America


Submissions are now open for all categories. All materials must be uploaded by July 29, 2024 at 8:00 p.m. ET. Find the full submission and voting schedules in our FAQ section below. And special thanks to our partnerships with Chase, Disney, ei3, PELICAN, Hearts & Science and OUTSIDE Interactive Inc. for helping make all this possible. 

Defender on Beach

Animal, Wildlife & Marine Welfare – Presented by Disney

Community pounds and shelters, wildlife rescue, marine conservation. If the wildlife and aquatic animals you rescue need to travel with you, the Defender can be equipped with accessories and an interior protection pack that make the process seamless. 

Defender roof exterior

Community Services Award – Presented by ei3

Food, shelter, environment. With so much to do for our communities and the people who call them home, the Defender has the versatility to help however you're needed. 

Defender Off-road

Search, Rescue & Emergency Support Services Award – Presented by PELICAN

Remote areas, mountain terrain rescues, devastation. The Defender could help your team respond to emergencies in nearly any environment with its advanced terrain and traction control features.

Defenders desert road

Veteran & Civil Servant Outreach Award – Presented by Hearts & Science

Support, protection, security. From the veterans who served our country and kept us safe who need extra support post-service, to wounded warriors, firefighters, first responders and police officers injured in action, the Defender is ready to serve their needs. 

Outdoor Accessibility & Education Award – Presented by OUTSIDE Interactive, Inc.

Recreational activities, adaptive sports, under-resourced youth. To help the people who can truly benefit from the outdoors, the Defender 130 features a third row and room for up to eight. 

Defender Service Honorees Award

For previous finalists who didn't win their category. Your dedication and support of your communities inspired us so much, we're giving you a second chance to win a customized Defender 130. 


Congratulations to the 2023 Defender Service Awards presented by Chase winners. See our winners below and click to learn more about the work they do.

Animal, Wildlife & Marine Welfare Award – Presented by Animal Planet

Manitoba Underdogs Rescue Inc (Winnipeg, MB)

Community Services Award – Presented by ei3

Kairos Adventures Inc (Casselberry, FL)

Search, Rescue & Emergency Support Services Award – Presented by PELICAN

Squamish Search and Rescue Society (Squamish, BC)

Veteran & Civil Servant Outreach Award – Presented by Hearts & Science

Honour House Society (New Westminster, BC)

Outdoor Accessibility & Education Award – Presented by OUTSIDE Interactive, Inc.

Youth Sports Alliance (Park City, UT)

Defender Service Honorees Award

Charleston Animal Society (North Charleston, SC)


Congratulations to the 2022 Defender Service Awards presented by Chase winners. See our winners below and click to learn more about the work they do.

Animal Welfare Award – Presented by KONG

Appalachian Bear Rescue (Townsend, TN)

Community Services Award – Presented by ei3

Mercy Chefs (Portsmouth, VA)

Search and Rescue Award – Presented by PELICAN

Sauvetage Bénévole Outaouais – Ottawa Volunteer Search And Rescue (Ottawa, ON)

Veterans Outreach Award – Presented by dentsu X

Patriot Service Dogs (Marion County, FL)

Environmental and Conservation Award – Presented by Outside

Green Lake Association (Green Lake, WI)


Congratulations to the 2021 Defender Service Awards winners. See our winners below and click to learn more about the work they do.

Costal & Marine Conservation Award

New York Marine Rescue Center (Riverhead, NY)

Search & Rescue Award  

Wolfe County Search & Rescue (Campton, KY)

First Responders Award

Montgomery Emergency Medical Services (Belle Mead, NJ)

Animal Welfare Award

Humane Society of Independence County (Batesville, AR)

Fire Safety & Response Award

Navarre Beach Fire Rescue (Navarre Beach, FL)

Urban Improvement Award

Hamptons Community Outreach (Bridgehampton, NY)

Enviromental Award

One Tree Planted (Shelburne, VT)


Where can I read the full contest rules?

Who can be entered for consideration?

  • Only charitable organizations with a 501(c)(3) status or registered Canadian charity status are eligible for the Defender Service Awards presented by Chase. Each charitable organization must fall into one of six categories of service: 1) Veteran & Civil Servant Outreach; 2) Community Services; 3) Animal, Wildlife & Marine Mammal Welfare; 4) Search, Rescue & Emergency Support Services; 5) Outdoor Accessibility & Education; 6) Defender Service Honorees (2021, 2022 and 2023 Finalists who did not win their category).


How can my organization enter?

  • Create a video that is up to three minutes long and demonstrates how your charitable organization goes above and beyond to defend your community, the need the organization addresses and how your team would benefit from a Defender 130. During the Contest Entry Period (June 17, 2024, to July 29, 2024), upload your video and information using the entry form by clicking “Enter Now.”


What information must be included in my organization’s submission?

  • All video submissions must:

    •  Showcase the Nominee organization’s mission and activities, bringing to life the passion, energy, scope and enthusiasm of staff and volunteers.
    •  Describe the urgent and immediate needs the Nominee organization’s efforts address in the community.
    •  Explain how a new Defender vehicle would benefit the organization’s ability to serve the community both short and long term.
    •  Detail and explain how one or more features of the Defender vehicle will be used to enhance operations or expand the organization’s mission.


What are the video submission requirements?

  • Your submission can be filmed professionally or shot on your cell phone. Any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. For any music included in your video, upon sponsors’ request, you must be able to provide proof you have secured the rights to use that music for contest, advertising, publicity and promotional purposes. When in doubt, if the music rights are not secured, please do not include music in your video submission.


When are submissions due?

  • All entries and accompanying videos must be submitted via the Land Rover website by July 29, 2024, at 8:00 p.m. ET.


How will voting work?

  • After the submission window closes, the Defender Service Awards team will select up to five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public on October 2, 2024. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the organization you feel deserves to win.


When will the winners be announced?

  • All winners will be announced no later than December 1, 2024.


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 6/17/24 and ends on 7/29/24. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA, AN ELIGIBLE CHARITABLE ORGANIZATION, AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit www.landrover.ca/en/experiences/sponsorship/defender-service-awards/official-contest-rules.html or www.landroverusa.com/experiences/events-and-sponsorships/defender-service-awards/official-contest-rules.html for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.