The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
OUR HERITAGE THE GRIZZLY TORQUE
Relive the journey of the “Grizzly Torque”, a custom-built Land Rover Series I that artist Robert Bateman and wildlife scientist Bristol Foster drove around the world almost 60 years ago.
OUR HERITAGE THE IMPOSSIBLE JOURNEY
Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.
Terrain Response® monitors driving conditions and automatically optimizes the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.
Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminum body cars because we believe that enlightened ideas are always the most durable.
Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.
Our engines are a product of their environment. Peer under the hood of Land Rover, inside the epicentre of expertise that fuels every one of our cars.
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
OUR ADVENTURES EXPEDITION AMERICA
The Land Rover LR4 embarked on a 7,041-km all-terrain adventure stretching across the United States. Land Rover Driving Instructor Tom Collins led the month long expedition along the Trans-America Trail, an off-road motorcycle trail created by Sam Correro. Using Correro's map and Land Rover's standard navigation system, the team journeyed from Asheville, North Carolina to the Pacific Ocean coastline in Oregon, crossing desert, mountains, forests, and farmland.
OUR ADVENTURES EMPTY QUARTER, FULL THROTTLE
The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.
OUR ADVENTURES REMOTE CONTROL
Driving a Land Rover LR4 through the forbidding mountains of northern Albania, you realize it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.
SUDDENLY EVERYTHING’S CLEAR
Introducing the Transparent Hood. A blatant attempt to win over technophiles? You’ve seen straight through us.
THE FUTURE BECKONS
Remote control is just one indicator of our handle on tomorrow’s automotive technology. As the Discovery Vision Concept demonstrates, we’re into feats not features.
BLAZE A TRAIL
Advanced laser terrain scanning head lights do more than just illuminate, they calculate the best possible route and engage Terrain Response® to get you safely round obstacles, through gaps and over all-terrain.
HUMAN MACHINE INTERFACE
The new concept technologies in the Discovery Vision Concept, include Gesture Control technology, interactive Smart Glass, and passenger infotainment systems.