The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

OUR CRAFT

PERFECT SETTING

Terrain Response® monitors driving conditions and automatically optimizes the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.

TRAVEL LIGHT

Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminum body cars because we believe that enlightened ideas are always the most durable.

ENGINE ROOM

Our engines are a product of their environment. Peer under the hood of Land Rover, inside the epicentre of expertise that fuels every one of our cars.

CAVE EXPLORERS

Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.

OUR FUTURE

Land Rover Gesture Control

HUMAN MACHINE INTERFACE

The new concept technologies in the Discovery Vision Concept, include Gesture Control technology, interactive Smart Glass, and passenger infotainment systems.