EXPLORE LAND ROVER
A SKETCH IN THE SAND LAUNCHED A WORLDWIDE LEGEND OF CAPABILITY, STRENGTH AND SERVICE
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
OUR HERITAGE
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
OUR CRAFT
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
OUR ADVENTURES
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
OUR FUTURE
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
ORIGIN
Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy
OUR CRAFT
PERFECT SETTING
Terrain Response® monitors driving conditions and automatically optimizes the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.
TRAVEL LIGHT
Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminum body cars because we believe that enlightened ideas are always the most durable.
ENGINE ROOM
Our engines are a product of their environment. Peer under the hood of Land Rover, inside the epicentre of expertise that fuels every one of our cars.
CAVE EXPLORERS
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
OUR ADVENTURES
EXPEDITION AMERICA
EXPEDITION AMERICA
The Land Rover LR4 embarked on a 7,041-km all-terrain adventure stretching across the United States. Land Rover Driving Instructor Tom Collins led the month long expedition along the Trans-America Trail, an off-road motorcycle trail created by Sam Correro. Using Correro's map and Land Rover's standard navigation system, the team journeyed from Asheville, North Carolina to the Pacific Ocean coastline in Oregon, crossing desert, mountains, forests, and farmland.
OUR ADVENTURES
EMPTY QUARTER, FULL THROTTLE
EMPTY QUARTER, FULL THROTTLE
The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.
OUR ADVENTURES
REMOTE CONTROL
REMOTE CONTROL
Driving a Land Rover LR4 through the forbidding mountains of northern Albania, you realize it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.
OUR FUTURE
HUMAN MACHINE INTERFACE
The new concept technologies in the Discovery Vision Concept, include Gesture Control technology, interactive Smart Glass, and passenger infotainment systems.