Jaguar Land Rover Canada


This Privacy Policy lets you know how and for what purposes your personal information is being collected, processed, used and disclosed by JLR Canada.

This Privacy Policy applies only to personal information collected by Jaguar Land Rover Canada ULC (“JLR Canada”, “our” or “we”), and, without limitation, applies to the Jaguar Canada and the Land Rover Canada websites, your SSO Account, as well as any online features, channels, applications, third party social media sites and e-mail lists offered by JLR Canada (collectively, the “Website”) as well as any of the other services, products and/or programs that we offer and associate with this Privacy Policy.

This Privacy Policy is not applicable to personal information collected, used or disclosed by any entity other than JLR Canada, including, but not limited to, Tata Motors, Jaguar Land Rover Limited, Jaguar Land Rover North America, LLC, and any automobile retailer or service centre. When using services offered by those entities, you should refer to that entity’s Privacy Policy.

Your use of the JLR Canada Website is also governed by Terms and Conditions located at, and at

We will make an effort to update this web page with any changes to this Privacy Policy and you are encouraged to review this Privacy Policy frequently (the date of the most recent revision to this Privacy Policy appears at the end of this Privacy Policy).

By using our Website and by providing us with your personal information, you consent to the collection, use, processing and disclosure of your personal information in accordance with this Privacy Policy and our Website Terms and Conditions. If you do not agree with any terms of this Privacy Policy or our Terms and Conditions, please do not use this Website or submit any personal information.

As used in this Privacy Policy, “personal information” means any information about an identifiable individual, but does not include information that is used for the purpose of communicating with an individual in relation to their employment, business or profession (e.g., name, title, work address, work telephone number, work fax number or work electronic address).

Privacy Policy Summary

1.  What Personal Information we Collect. The personal information we collect depends on how you interact with us and our website. We may collect personal information such as your name, contact information, biographical information such as household data, preferences, and demographic information, driver’s licence number, vehicle identification number and information about your vehicle, your purchase or other history and communications with us such as service or warranty claims, financial information such as information about your purchase or lease of one of our vehicles, and other information you choose to provide to us.

2.  What we do with the Personal Information we Collect. We use the personal information we collect to enable and improve our Website, to determine which of our products and services are most popular, to personalize your experience on the Website, and to inform you about our products and services. We may use personal information to establish and maintain a customer relationship, communicate with you, for promotional purposes such as advertising, to understand your needs and preferences and improve our marketing, to provide and improve our products and services, to conduct research, and to manage our relationship, such as administering your purchase, lease, warranty, or other services you receive from us. We may also use personal information to assist you and our retailers, such as providing you with retailer offers, arranging a test drive at your request, or to allow you to build and save vehicle configurations.

3.  When we Disclose Personal Information. We may share personal information with our service providers, in the event of a business transaction involving our company, or for legal reasons, such as to protect ourselves or others. We may share information with our retailers to ensure its accuracy, if you ask us to help resolve a concern you have, or if you have asked us to do so, such as by asking to arrange a test drive, or asking for a quote form a retailer.

4.  How we collect information using technology. We collect information about your use of our Website through cookies, browser log files, web beacons, and unique identifiers. We may collect IP address, language, browser type, operating system, domain names, time spent on our Website, time and date of visit, referring/exit URLs, clicks, and the portions of our Website you view. We use this information to improve your experience while using the Website and to improve the functionality of the Website. We also use it to recognize return visitors and to personalize the Website, our communications, and target advertising on this and other sites. For more information about our use of cookies, please visit our Cookie Policy.

5.  Your choices. If you receive commercial email from us, you may unsubscribe using the tool we provide in these emails. For information about how to opt-out of online targeted advertising, please visit our Cookie Policy. Please note, if you ask to withdraw consent for processing of information that is necessary to provide our services, we may be unable to provide those services to you.


Full Privacy Policy

This Privacy Policy includes the following sections:


1. Collection and Use of Personal Information

2. Additional Ways that Information is Collected

3. When Information Is Disclosed By JLR Canada

4. User Account, Password, and Security

5. Employment Opportunity Information

6. Collection Information From Children

7. Third Parties and Links

8. International Transfers of Information

9. European Union Users

10. Access and Correction

11. Your Consent To This Privacy Policy

12. Contact Us


1. Collection and Use of Personal Information

Personal information collected by JLR Canada is used for four main purposes. First, we collect information to enable the features of the Website. Second, we collect information to improve the Website by determining which of our products, features and services are most popular. Third, we may now or in the future collect information to personalize the experience of the users of the Website. Finally, we collect information to communicate with you, as permitted by law, and to inform you about JLR Canada’s and third parties’ products, services and events.

We may also collect and use personal information for other purposes which are disclosed to you, and to which you consent (whether expressly or by implication by providing us with your personal information with knowledge of how we intend to use it), or to meet our legal obligations. For example, we may collect and use personal information to:

  • establish, maintain and improve our customer relationship with you and provide you with offers, incentives, marketing programs or promotional material about us and our automotive products and services, such as brochures and newsletters, both through email, direct mail, and other means of communication;
  • more effectively market to you our vehicles, vehicle parts, accessories and services by better understanding your automotive product and service needs and preferences;
  • improve the automotive products and services we offer through customer surveys conducted by us and participation in market research studies conducted by third parties;
  • assist in administering your vehicle purchase, lease, warranty, any extended service plan, Roadside Assistance, or ongoing vehicle service, including advising you of any product recalls or customer notifications with respect to your vehicle, arranging for JLR Canada retailers to obtain required vehicles and parts on a timely basis to meet your needs;
  • provide you with services you request and respond to your comments, concerns or requests for information;
  • assist our retailers to meet your automotive product and services needs such as providing you with offers, service reminders, marketing programs or promotional materials;
  • send you a verification email when you create an account;
  • provide you with access to our websites, channels, and applications, including, if you choose to create an SSO Account, to allow you to use the same login data and preferences for all participating JLR websites, channels, and applications; and
  • allow you to build and save vehicle configurations using tools we may provide on the Website;
  • provide you with offers and information about related automotive products and/or services offered by others which we think may be of interest to you.

We may also collect and/or use personal information without your consent for purposes that are required or permitted by applicable law, including but not limited to meeting our legal obligations, assisting in the investigation of a breach of an agreement or a law, assisting in law enforcement purposes, and protecting the business interests of JLR Canada and our customers.

We may process personal information to produce aggregated, anonymized data, which does not identify you or anyone else. We may use and disclose this information for analytical purposes or any other purpose permitted by applicable law.

The types of personal information JLR Canada collects may include:

(1) names;

(2) mailing addresses;

(3) e-mail addresses;

(4) biographical information such as household data, preferences, and demographic information;

(5) home and/or mobile telephone numbers;

(6) drivers’ license numbers;

(7) purchase information regarding our products and services;

(8) vehicle identification numbers (VINs);

(9) information about your vehicle, such as applicable vehicle incentives, new or used, lease or purchase, any trade-in, odometer reading, make, model, model year and options, recalls, and customer notification programs, and whether you have disposed of a Land Rover or Jaguar vehicle;

(10) information about your vehicle service, including warranty and paid repair data and extended service plan or Roadside Assistance for your vehicle;

(11) information you provide us about you and your purchase, lease or service experience and competitive vehicle ownership;

(12) financial and credit information about you shared with us by JLR Canada’s financial service providers, such as name, contact information, credit history, income, banking information as well as the terms of your financing and lease agreements (as applicable); and

(13) other personal information you choose to submit.

The means by which JLR Canada collects such personal information may include:

(1) when you purchase, order, or request information about our products and services through the Website or through other means;

(2) when you access a JLR Canada social media platform;

(3) when you sign up for e-mail notifications, electronic newsletters, or social media notifications from, or on behalf of, JLR Canada;

(4) when you enter or participate in a JLR Canada contest, event, promotion or sweepstakes, or respond to one of our surveys;

(5) when you provide JLR Canada with comments, suggestions or other input through the Website;

(6) when you create a user account and/or SSO Account for use in connection with the Website (your “User Account”);

(7) from financial service providers when you lease or purchase a vehicle from us and where you have provided your consent, the financial service providers provide us with your contact information and information about your finance or lease contract so that we may offer you automotive or financial services products that may be of interest to you;

(8) when you acquire a new or pre-owned vehicle from one of our retailers, or obtain vehicular service from one of our retailers, the retailer provides us with information about you and your vehicle, such as your name and contact information, VIN and vehicle details, service history, any trade-in, lease or applicable incentive information, and service coverage plan;

(9) when you call our Customer Relations Centre (CRC), or when we call you, it is our general practice to monitor and/or record such calls for purposes that will be identified at the outset of the call; and

(10) when you otherwise choose to provide us or one of our retailers with personal information.

JLR Canada may also collect such personal information in our marketing efforts with third parties, or on third party websites. For example, we may collect personal information if you interact with us through one of our retailers, participate in a promotion we run with another company, or speak to our representatives at an automotive show or event.

JLR Canada may purchase such personal information from reputable third-party vendors who provide us with reasonable assurances as to their compliance with applicable privacy laws, including ensuring that the form of consent that is required by law has been obtained. For example, we may collect a list of names and addresses, which may include your name and address where the provider of the list has obtained appropriate consent, from list vendors to send promotions or product information to the names on the list.

We also have relationships with third parties with whom we conduct joint marketing activities such as contests, through which we may obtain your name and address and other information about you with your consent. Any such other parties are bound by their privacy policy, not ours, unless they specifically inform you that they agree to comply with this policy.

To ensure our database addresses remain accurate, we also obtain address information from third party licensed data providers and other authorized parties, all of whom are obligated to comply with applicable privacy laws.

JLR Canada or a partner may sponsor promotions, sweepstakes or contests through the Website. Your participation is entirely voluntary. Users may be asked to provide personal information including, among other things, name, email address or home address or to answer questions in order to participate.

2. Additional Ways that Information is Collected

Browser Log Files

Our servers automatically log each visitor to the Website and collect and record certain information about each visitor. We use this information to perform analytics on user experience while using the Website and to improve the functionality of our Website to better meet user wants and needs. This information includes or may include your “Internet Protocol”, or IP, address, browser language, browser type, operating system, domain names, browsing history (including time spent at a domain, time and date of your visit), referring/exit web pages and URLs, and number of clicks.


As further described in our Cookie Policy, JLR Canada and/or our advertisers or other third parties may send a “cookies” to your computer/device. A cookie is a small piece of data that is sent to your Internet browser from a web server and stored on your hard drive and that can be re-sent to the serving website on subsequent visits. We, our advertisers and other third parties may use cookies to identify and keep track of, among other things, those areas of the Website and third party websites that you have visited in the past in order to enhance your next visit to the Website or, to provide you with online advertising and to customize the sort of advertisements it provides you. You can choose whether or not to accept cookies by changing the settings of your Internet browser, but some functionality of the Website may be impaired or not function as intended. See the Third Party Opt Out section below for information on opting out of targeted advertising.

Web Beacons

Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as “clear gifs”). Web Beacons collect information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Web Beacons are used to track usage of the Website and activities associated with the Website. See the Third Party Opt Out section below.

Unique Identifier

We may assign you a unique internal identifier to help keep track of your future visits. We use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information you see on the Website and some of the electronic communications you receive from us.

Third Party Opt Out

We may allow third-party companies to serve advertisements and/or collect certain information when you visit the Website. When you visit our Website, we will notify you regarding this collection of information, ask whether you accept such collection, and provide you with information on how to opt out of such collection. These companies may use information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Website in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party Web Beacon to collect this information, as further described above. Through these technologies, the third party may have access to and use information about your online usage activity.

We utilise Google Analytics to track user information such as user location as inferred from IP address, the amount of time a visitor spends on our Website, which pages are more frequently accessed, how the Website is accessed (either directly, a search engine, or from a link), what sort of software is used (e.g.: operating system, browser type, etc.), number of unique visitors, as well as demographics. Google offers an opt-out mechanism here (

You can opt-out of our online behavioral services through any one of the ways described below (you don't need to go to each opt-out site, one is sufficient). After you opt-out, you will continue to receive online advertisements, but those advertisements will no longer be as relevant to you.

On the Ads that are served by us, you can opt out by using the “Ad Choices” option on our Ads. More information about Ad Choices is available at:

You can configure your web browser (Chrome, Firefox, Internet Explorer, Safari, etc.) to delete and/or control the use of cookies. More information can be found in the Help system of your browser. It is at your discretion whether you use the opt-out described above or manage cookies via the browser.

3. When Information Is Disclosed By JLR Canada

We may share the following with your retailer:

  • personal information that you have previously provided to your retailer, updated for accuracy, if we have more accurate information from you or a third party licensed data provider
  • with your consent, information that you provide to our Customer Relations Centre (CRC) in order to assist you to resolve any issues or concerns you may have
  • personal information, including first and last name, email address, phone number, postal code, and vehicle of interest, with retailers from whom you have requested an online service such as a test drive or quote to assist them to better meet your needs. If you have not specified a retailer or you have not purchased or leased a vehicle from an existing retailer, we may share your information with the retailer who has responsibility for the market area in which you reside, so that the retailer may contact you.

The collection, use and disclosure of your personal information by the retailer(s) will be subject to the retailer's privacy policy.

We reserve the right to disclose personal information in the following circumstances or for the following purposes:

- in connection with the enforcement of our Terms and Conditions located at Jaguar and Land Rover;

- to take precautions against liability and investigate and defend against any third party claims or allegations, including to respond to claims that any materials, documents, images, graphics, logos, designs, audio, video and any other information provided from or on the Website violates the rights of third parties;

- to enforce this Privacy Policy and/or protect the security or integrity of the Website;

- to protect the rights, property, or personal safety of JLR Canada, our users or others;

- when required by law or in the good-faith belief that such disclosure is necessary to: (1) comply with a legal process and applicable laws; (2) assist government enforcement agencies.

We reserve the right to transfer your personal information, as well as any other information, in connection with the sale or other disposition of all or part of the JLR Canada business and/or assets or other business transaction as permitted by law. In this context, in addition to transferring your personal information to the purchasing organization, the information may also be transferred to and accessible by a secured lender or a professional advisor with respect to such transaction.

We may also disclose personal information without your consent in any circumstance that is permitted or required by applicable law.

Transfer of Information to Third Party Service Providers

We provide personal information and non-personally-identifiable information to our parent, subsidiary, affiliated companies, and other businesses or persons such as third party service providers, for the purposes of processing such information on our behalf and promoting the goods and services of our trusted business partners (for example, navigation system map updates), some or all of which may store your information on servers located in Ireland. As a result, this information may be subject to the laws of those jurisdictions, including access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

We may also share personal information with our financial service providers that we may retain from time to time, who may use this information to contact you regarding the administration of your lease and in furtherance of our marketing purposes.

Disclosure to Third Parties of Non-Identifiable/Aggregated Information

We may share non-personally identifiable information (such as anonymous user usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to demonstrate the usage patterns for JLR Canada’s advertisements, content, functionality promotions and/or services on the Website and/or on third party websites.

4. User Account, Password, and Security

We use precautions, including physical, organizational and technological means, to help keep the information that is disclosed to us secure. Personal information you provide to us is available to persons within our organization who require it in order to carry out the purposes described in this Privacy Policy. Personal information we collect is maintained with the source of the information in Jaguar Land Rover’s databases, or those of its service providers, which may be located in Ireland, and in Virginia, United States.

No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us. We cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties (including other users of the Website) that receive any of the information that is disclosed to us. The Website also links to a wide variety of other websites and the Website may contain advertisements of third parties. We are not and cannot be responsible for the privacy policies of those websites of third parties or how they treat information about their users.

For certain features available through the Website, we may require the use of encryption technologies provided for your protection and/or User Account. We use precautions to protect the privacy of your UserID, password and User Account information. You, however, are ultimately responsible for protecting your UserID, password and User Account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. You agree to: (a) immediately notify JLR Canada of any unauthorized use of your UserID, password and/or User Account, and/or any other breach of security; and (b) ensure that you exit from your User Account at the end of each session.

While we may provide certain encryption technologies and use other precautions to help protect your confidential information and provide security, we do not and cannot guarantee or warrant that information transmitted through the internet is secure, or that such transmissions are free from delay, interruption, interception or error.

5. Employment Opportunity Information Collection

For individuals interested in job opportunities with JLR Canada, the Website links prospective employees to a partner’s website. The partner’s website, which has its own Privacy Policy, collects personal information from prospective employees for human resources recruitment purposes. This information is then shared with JLR Canada’s human resources department and others within JLR Canada who are involved in the recruitment process.

6. Information From Children

The Website is not intended or designed to attract children under the age of thirteen (13). We do not collect personally identifiable data from any person that we know to be under the age of thirteen (13). You affirm that you are either of the age of majority in your jurisdiction of residence, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in this Privacy Policy, and to abide by and comply with this Privacy Policy. In any case, you affirm that you are over the age of 13, as THE WEBSITE IS NOT INTENDED FOR CHILDREN UNDER 13 THAT ARE UNACCOMPANIED BY HIS OR HER PARENT OR LEGAL GUARDIAN.

Parents should be aware that JLR Canada’s Privacy Policy will govern our use of personal information. JLR Canada encourages all parents to instruct their children in the safe and responsible use of their personal data while using the Internet. If you are the parent/legal guardian of a child who has provided us with personal information, you may contact us using the contact information provided below for the purpose of deleting this information.

7. Third Parties and Links

The Website may contain various links to other websites, including links to various third party service providers. JLR Canada is not and cannot be responsible for the privacy practices or the content of any of those other websites. Other than under agreements with certain reputable organizations and companies, and except for third party service providers whose services you voluntarily elect to utilize, we do not share any of the personal information that you provide to us with any of the websites to which the Website links, although we may share aggregate, non-personally identifiable data with those other websites. Please check with those websites in order to determine their privacy policies and your rights under them.

Each retailer operation is a separate legal entity, independent from JLR Canada. As such, each retailer has its own privacy practices and JLR Canada is not responsible for these privacy practices. We recommend that you review the privacy practices of the retailer with whom you are dealing to ensure that you understand their privacy practices and procedures.

8. International Transfers of Information

Some or all of the personal information we collect may be processed or stored in other countries, including Ireland, the United States and other jurisdictions. As a result, this information may be subject to the laws of those jurisdictions, including access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions. If you have questions about our use of international service providers, you may contact us using the information below.

9. European Union Users

If you are visiting us from the European Union, please note that we may transfer your personally identifiable data outside the European Union for use for any of the purposes described in this Privacy Policy. By using the Website and providing the Company with your personal data, you consent to such transfer of your personal data.

10. Access and Correction

To access your personal information in the possession of JLR Canada and correct inaccuracies of that information in our records, please contact us in the manner specified at the end of this Privacy Policy. We ask individuals to identify themselves and the information requested to be accessed and amended in processing such requests, and we may decline requests in limited circumstances as permitted by applicable privacy legislation.

11. Your Consent To This Privacy Policy

By using the Website and otherwise providing your personal information to us, you consent to the collection, use and disclosure of information by us as specified above, in compliance with this Privacy Policy and the applicable law, unless you inform us otherwise by means of the procedure identified below. If we decide to change this Privacy Policy, we will make an effort to post those changes on this web page so that you will always be able to understand what information we collect, how we use that information and under what circumstances we may disclose that information to others. Your use of the Website or provision of personal information to us following any amendment of this Privacy Policy will signify your assent to and acceptance of its revised terms for all previously collected information and information collected from you in the future. We may use comments, information or feedback that you may submit in any manner that we may choose without notice or compensation to you.

You have the right to withdraw your consent for us to collect, use and disclose your personal information. There are some uses from which you cannot opt-out, such as our use of your personal information in connection with your ownership status of a vehicle or vehicle recall (and similar) notification procedures, which are uses that are required by law. In other circumstances, if you withdraw consent, we will not be able to continue with a particular transaction. For example, opting out of the disclosure and use of your personal information as a prospective employee may prevent you from being hired as an employee by JLR Canada to the extent you are using this Website to apply for an open position.

If you withdraw consent, such withdrawal does not operate retroactively and may affect your ability to use our Services.

You may opt out of online behavioral advertising by following the instructions set forth above under the above section “Additional Ways That Information Is Collected,” subsection “Third Party Opt Out.” We may also provide opt out options within electronic marketing or other communications.

12. Contact Us

If you would like to withdraw consent, or if you have additional questions, complaints, or comments of any kind, or if you see anything on the Website that you think is inappropriate or incorrect, please let us know by e-mail or by sending your comments or requests to:


                                                        Jaguar Land Rover Canada ULC
                                                       75 Courtneypark Drive West, Unit 3
                                                            Mississauga, ON L5W 0E3
                               Attn: Privacy Officer, Customer Relations Centre – Web Site
                                                                   (800) 346-3493

                              © 2016 Jaguar Land Rover Canada ULC. All Rights Reserved.

                                                         EFFECTIVE AS OF: June 16, 2014
                                                         LAST UPDATED: February 2, 2022