Unfortunately, this browser is out of date and cannot be supported. Please upgrade your browser to enjoy the advanced features on this site.



We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.

Defender service award



“After a successful introduction of the first ‘Defender Service Awards’ in 2021, we are honoured to continue the legacy of recognizing organizations that make a difference in their communities. This year, along with our presenting sponsor CHASE and five category sponsors, we will be able to reward charitable organizations with customized Defender 130 vehicles and monetary donations to help further their causes.”

Joe Eberhardt, President and CEO, Jaguar Land Rover North America


Charitable organizations are vital in making a difference where it matters most, in their communities, through countless acts of service. For decades, Land Rover has created vehicles known worldwide for taking service workers on missions to help others. Last year, we launched the Defender Service Awards to recognize seven charitable organizations for their accomplishments. Land Rover was so inspired by our winning organizations that we're back for a second year. We are awarding five customized Defender 130 models to five U.S. non-profits and registered Canadian charities that support their communities every day. Each winner will receive a $25,000 USD cash prize, and each finalist will be given $5,000 USD to aid them in their mission.

Create a video up to three minutes long that describes your 501(c)(3) non-profit or registered Canadian charitable organization’s work, explains what needs you address in your community and how a Land Rover Defender 130 will help support your cause. Upload your video and supporting materials here on the Land Rover website. Qualified judges appointed by Land Rover will select up to five finalists in each category, then voting will open for the public to choose the winning organizations.

Submissions are now open for all categories. All materials must be uploaded by September 7, 2022 at 8:00 p.m. ET. Find the full submission and voting schedules in our FAQ section below. And special thanks to our partnerships with Chase, dentsu X, ei3, Pelican, Outside and KONG for helping to make all this possible.


Submissions are now open for all categories. Be sure to submit all materials before the deadline on September 7, 2022 at 8:00 p.m. ET. Up to five finalists will be selected, then public voting will open on October 21, 2022 at 11:59 p.m. ET.

  • Defender Animal Welfare

    Animal Welfare – Sponsored by KONG

    Community pounds and shelters, wildlife rescue, veterinary efforts. If the animals you rescue need to travel with you, the Defender can be equipped with accessories and an interior protection pack that make the process seamless.

  • Defender Community Services

    Community Services – Sponsored by ei3

    Soup kitchens, after-school programs, urban improvement. With eight full-size seats, the Defender 130 offers passengers unrivalled comfort and has plenty of room for transporting volunteers and donations wherever they’re needed.

  • Land Rover Defender Environmental & Conservation

    Environmental & Conservation – Sponsored by Outside

    Land conservation, air quality monitoring, environmental maintenance. No matter what kind of environment your team serves, the Defender can take you on your mission, whatever terrain you traverse.

  • Land Rover Defender Veterans Outreach

    Veterans Outreach – Sponsored by dentsu X

    Training, support, security, housing. Veterans are still fighting battles at home, and the Defender is up to the challenge of serving those who have served us.

  • Land Rover Defender Search & Rescue

    Search & Rescue - Sponsored by Pelican

    Remote areas, mountain terrain rescues, devastation. The Defender could help your team respond to emergencies in nearly any environment with its advanced terrain and traction control features.




  • All the details you need to enter can be found on our Official Contest Rules page
  • Only charitable organizations with a 501(c)(3) status or registered Canadian charity status are eligible for the Defender Service Awards presented by Chase. Each charitable organization must fall into one of five categories of service: Veterans Outreach, Community Services, Animal Welfare, Search & Rescue or Environmental & Conservation.
  • Create a video that is up to three minutes long and demonstrates how your charitable organization goes above and beyond to defend your community, the need the organization addresses and how your team would benefit from a Land Rover Defender. During the Contest Entry Period (July 25, 2022 to September 7, 2022), upload your video and information using the entry form by clicking “Enter Now.”
  • All video submissions must include an explanation of:

    • How your organization’s work aligns with the category you’ve chosen to enter
    • How your organization’s activities meet an urgent need in your community
    • How a Land Rover Defender will help move your organization’s efforts forward and/or expand your reach
    • How one or more specific features of the Defender will help expand your organization’s mission.

  • Your submission can be filmed professionally or shot on your cell phone. Any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. For any music included in your video, upon Sponsors’ request, you must be able to provide proof you have secured the rights to use that music for contest, advertising, publicity and promotional purposes. When in doubt, if the music rights are not secured, please do not include music in your video submission.
  • All entries and accompanying videos must be submitted via the Land Rover website by September 7, 2022 at 8:00 p.m. ET.
  • After the submission window closes, the Defender Service Awards team will select up to five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public on October 21, 2022. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the organization you feel deserves to win.
  • All winners will be announced no later than December 1, 2022.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.Begins on 07/25/22 and ends on 11/6/22. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C. OR CANADA, AN ELIGIBLE CHARITABLE ORGANIZATION, AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C. OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit or for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.


We use YouTube videos on our website. To view these videos we require you to accept the cookies which YouTube will set on your device. These are categorised as non-essential functional cookies by Land Rover.
  • Functional